Boticário Lab / Triptyque
Text description provided by the architects. Signed by III Interior Design, Boticário LAB exhibits a concept store that evokes the history of the brand and exhibits the new, with sustainability and technology. Located in a region with a large flow of people in the heart of the Pinheiros neighborhood, the new Boticário Flagship spatializes the concept of a contemporary artisanal laboratory. The project focuses on a preexisting building and retrofits it, rethinking the facade and internal environments to encompass an immersive experience in the brand and enable the hyper mix of uses, uniting a cafe, beauty salon, event/exhibition space, and a laboratory. perfumer, under the same architectural language. The scope is tidy with the latest trends in global behavior and consumption, where a store, to leave the commonplace and be a point of relevance in the city, needs to offer a hybrid, complete and unprecedented experience.
Right on the ground floor, the layout is formulated to enable the best layout of the spaces and ensure entry access in three different environments: the cafe, the care area, and the perfumery. In the first, the double-height ceiling with suspended vegetation raises the look to the open ceiling, presenting with sunlight who enters, revealing the intentional dialogue with the outside. In the care area, sculpted vats and displays provide the necessary support…
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